News

 

 

To address growing market demand Intel Cooperation is launching the Intel SOA Expressway product line in Israel. For this purpose, it has chosen the SRL Group, specialists in technological solutions and professional services in the field of software and infrastructures, as its exclusive representative for marketing and support of the product in the Israeli market.

 

Intel SOA Expressway enables organizations to accelerate, simplify and govern web service applications better in a variety of SOA, hosted services (SaaS) or Web 2.0 (RIA) deployment scenarios. The product’s multi-core optimization and soft-appliance form factor deliver the industry’s best cost-for-performance ratio-typically 8x hardware appliances at ½ the cost.

 

Intel SOA Expressway is a result of eight years of research and development by the Intel Software and Services Group (SSG), which employs some 10,000 developers. 

Unlike other solutions, Intel SOA Expressway operates in a Linux open standard environment or in Windows, as the organization chooses. The products soft-appliance form factor delivers flexible upgrades and enables cost effective virtualized deployments on generic hardware within corporate datacenters.

Amos Maggor, CCO and CEO of the SRL Group’s products company, adds: “The Expressway family is the best solution existing today for dealing with the critical tasks involved in complex service mediations, XML transformations, acceleration, and the implementation of gateway perimeter security both for defining and for enforcing organizational security and service governance policy. Intel’s decision to enter the enterprise software market with its own open SOA architecture is a result of precise thought and planning, resulting in a significant advantage, a large global volume of activity, and a significant milestone in the global IT industry.”

 

“We anticipate that the turnover of operations in Israel in 2010 will be around NIS 5 million”, assesses Maggor.

Maggor adds that “It is important to understand that the Expressway family of products operates in a way that is ideally suited to the multi-core architecture of Intel itself, using innovative chip instruction sets intended to accelerate the algorithms dealing with XML messages.”

 

Girish Juneja, director of SOA Products at Intel’s Software and Services Group, says:  "We chose SRL Group as our representatives after examining the Israeli market, and they have a great deal of specialized experience in securing service oriented applications. With SRL, we are now equipped to deliver the advanced features of Intel® Service-Oriented Architecture Expressway to address the Israeli market demand for a low cost, flexible SOA soft-appliance.”