News

SRL's knowledge management team assisted the Israeli branch of Mccann Erickson Advertising group in setting up an innovative organizational portal on a MOSS platform, and with an innovative graphic design. In the context of the setting-up, contents from a SharePoint 2003 portal were adapted.
 With 320 employees, Mccann Erickson is both the largest and the leading advertising office in Israel. The new office portal brings with it the added value of exposing the company's employees to the organization's products (short advertising films, Internet banners, newspaper ads) including the granting of credits to producers, and the possibility of employees writing talk-backs. It also uses elements of the WEB 2.0 concept, e.g. management of personal blogs.